Dubai Muscle Show 2024

The region's BIGGEST fitness and bodybuilding event is back this October! This year marks our strongest edition yet, welcoming over 38,000 visitors and 400+ brands to our new home: Dubai Exhibition Centre, Expo City.

Co-located with Dubai Active and Dubai Active Industry, Dubai Muscle Show is the Middle East’s largest fitness event, where fitness fanatics can meet the stars of the industry, find inspiration, access the world’s best and latest fitness products, get expert advice and training tips, have a full weekend of entertainment and fun, watch exciting competitions and demos, and get hundreds of free samples and giveaways.

As part of the ongoing growth and demand from the fitness, wellness and sport professional community to have a dedicated platform in the region for networking and new business development, Dubai Active Industry has been launched. The format and event program caters for the requirements of the industry by bringing buyers and sellers together, fostering partnerships that can spur growth, and enabling the industry to network in a dynamic environment.

Over an action packed 3 days, on 25-27 October, Dubai Muscle Show is the best opportunity for any fitness brand looking to raise awareness, generate thousands of leads and gain new customers.